PERFECTPRO AND POWER FOR ALL ALLIANCE
ONE BATTERY FOR MORE THAN 100 DEVICES FROM THE END OF 2022. A single battery for all devices. The POWER FOR ALL ALLIANCE offers the greatest variety of applications on the market and consistently expands it to add new life – and areas of application for the greatest flexibility in your home.
Even greater variety of applications, even more manufacturers and products:
The “Power for All Alliance”, one of the first cross-brand battery alliances with products for the entire home, will offer users even more advantages in the future: “The globally renowned brand Husqvarna will strengthen our ‘Power for All Alliance’ in the garden sector, our partners Kübler Workwear and PerfectPro open up two new application areas for users within the framework of our 18 volt platform: heated casual workwear and consumer electronics,” announces Henk Becker, Chairman of the Board of Directors of Bosch Power Tools.
The “Power for All Alliance”, founded in 2020, includes ten well-known and popular brands with a common goal: to offer users the best and broadest cross-brand 18 volt system and thus maximum added value. A battery and a charger for all applications around the entire home for products from Bosch, Gardena, Gloria, Wagner, Rapid, Flymo, Steinel and in the future also Husqvarna, Kübler Workwear and PerfectPro: This saves users space and money, and they also protect them beyond the environment.
Bosch battery platform impresses both partners and users
“We are very pleased to join the ‘Power for All Alliance’ because we know that many users want a strong and reliable battery that they can use flexibly in their devices in the home and garden. One system as opposed to several is better for the environment and also saves the user money,” says Sofia Axelsson, Chair of the Residential Europe/Pacific division at Husqvarna Forest and Garden. Dieter Gorff, sales manager at Kübler Workwear, is also convinced of the battery alliance: “With the ‘Power for All Alliance’ we are creating completely new sales impulses and completely new application possibilities for our end consumers.” Initially, a “Smart Textiles” jacket is planned with heating function and inductive charging function for smartphones – the first battery-operated product in the portfolio.
The aim is to continuously expand the range for do-it-yourselfers in order to be able to offer this target group an increasingly wide range. Robin Vrijland, managing director of PerfectPro, is also enthusiastic about the idea of protecting the environment by using a battery in various devices. And the opportunities this creates for opening up new customer segments. “We have previously focused on offering long-lasting audio equipment for use on construction sites. Through the ‘Power for All Alliance’ and our outdoor radio, we will appeal to end consumers with an active lifestyle in the future and thus make our long-lasting products available to a wider audience.”
Success through innovation and cooperation
More than 30 million “Power for All” batteries from the Bosch brand are expected to be on the market by the beginning of 2023 – these 18 volt batteries have been consistently compatible since 2007. In addition, the “Power for All Alliance” product portfolio is to be expanded to over 100 devices.
Bosch alone will expand the product range in the Home & Garden will expand by more than 40 percent to around 60 devices by the end of this year. “With innovations like our UniversalPump 18V cordless compressed air pump, we are opening up new segments and significantly increasing the flexibility of our users,” Henk Becker is convinced. “Our vision of improving people’s quality of life drives us and binds the alliance together.” Further cooperation partners are already in discussions – with the aim of covering more and more areas of application and life with “technology for life”.
